Monthly Archives: October 2020
Posted: October 30, 2020Categories: Coffee
A market trend that has emerged in the last few years and particularly through lockdown has been the rise of subscription-based coffee companies. The premise is simple, a monthly fee is paid for a monthly delivery keeping you topped up for your coffee hit. Typically, we try to keep these blog posts positive, but it is tough to see a positive spin on the business practices of some companies who do this.
With one of the leading companies that offer this subscription, they offer a free V60 kit worth £11 on their website. A free one-time "gift" of £11 is not all it seems though for several reasons. Firstly, this price is extremely high for a Hario V60 dripper in plastic. We sell the exact same model from the exact same producer for £5.82 (code 999-600). As such, the initial value of this "gift" is overstated by almost double the actual price.
Secondly and most shockingly is that this is used to tempt you into their subscription plans despite the considerable pricing. 250g of the lowest price coffee beans available will cost £7.95, or 46p per cup (please note this is the listed price, despite the fact that mathematically this does not make sense as the 250g, at £7.95, is listed as able to make 15 cups, and as such is actually at 53p per cup). Our lowest price offering in the 500g variant (103-840) costs £5.90, and should, by their calculations, provide 30 cups at a price of just under 20p per cup. This pricing disparity deepens when larger quantities are ordered. Our lowest price 1kg of beans costs £9.08, providing 60 cups per their calculations, at a price of 15p per cup.
As a result of all this pricing, the £5.82 "gift" you receive will save you money up until your 22nd cup of coffee with comparison to our 500g offering, or your 19th cup for our 1kg offering (please bear in mind we have given them the benefit of the doubt and used their 46p per cup calculation here as opposed to the more mathematically accurate 53p per cup). After that, this “free gift” will have paid for itself and the hope is that you will stay with said company for the convenience or simply because you don’t think to question the pricing. Some may claim that ease of use and convenience is worth it, but we believe that spending up to 67% more per cup of coffee is not a price worth paying.
We also believe it is inconsistent to preach of fairness and morality when overcharging customers by up to 67% per cup of coffee and overstating the value of a “gift” to make it look like
With working from home on the increase, having a good quality cup of tea or coffee to hand doesn’t need to cost the earth. We have adapted to the changing climate by bringing out our own at home range with a wide variety of products for all to enjoy.
Whether you need a home brewing solution, pods for your Nespresso machine or beans we have a coffee solution for you. From V60 filters and cafetieres to an at home bean grinder we can help you get the caffeine fix you need! And for the tea lovers out there, we have a wide variety of Clipper’s own unbleached and plastic-free teabags in handy consumer-friendly packaging.
An area of our Corporate Social Responsibility that we also try to encourage, alongside our charitable aims and support, is our environmental responsibility. This means adapting our business and the products we offer to ensure the greenest outcome. As such, we have a wide range of initiatives we have undertaken as well as a range of products available to ensure you meet your own personal targets and aims.
A few examples of what we have done to reduce our footprint:
In the Office
- - We utilise scrap paper and repurpose it for note taking as well as taking orders.
Whilst we all miss the beautiful summer weather, autumn does have some benefits. Namely delicious coffee and bakery treats infused with quintessentially autumnal tastes. We supply the following syrups that will help you embrace what has become such a large part of the café culture; Pumpkin (100-605), Gingerbread (100-662), Toffee Crunch (100-667), Toasted Marshmallow (100-628), Apple (100-625) and Cinnamon (100-616).
One of our personal favourites is the Toffee Crunccino, a delicious twist on the Cappuccino.
1 - Put two pumps of Toffee Crunch Syrup into a cup.
2 - Run an Espresso through into the same cup.
3 - Sprinkle with cinnamon powder.
4 - Warm up milk with the steamer